Direct Smile
DirectSmile offers the leading software for true image personalization and is among the world technology leaders for variable data printing solutions. Unique image personalisation capabilities allow users to design and produce outstanding direct mail pieces and give-aways which capture the attention of customers through the combination of individualization and emotion. This helps users to increase the impact and ROI of advertising measures and develop new business opportunities in the VDP area. Direct mail campaigns using DirectSmile have reached response rates of up to 40%.
VLM are a prolific user of Direct Smile technology, producing over 1 million personalised mailers per year. We have helped our customers produce targeted direct mail campaigns, helping them increase the response rates of their campaign.
For more information on Direct Smile see www.directsmile.de